Front End Sale and Back End Fortune

Where the money is to be made In this article, we will talk about that is Front End sale and how to make the most out of each customer from the Back End as well. In a related article, we talked about the lifetime value of a customer, and also how you can use joint...

Lifetime Value of Your Clients

What is Lifetime Value of Your Clients? There are many school of thought about this marketing terms but for our purposes, we will keep things as pragmatic and focus on applicability and its impact on your business. The lifetime value of your client essentially is the...

Should You Consider Joint Venture?

The answer is, of course! Why Not? The real issue here is not whether you should or should not consider Joint Venture or Strategic Alliance for your business. The problem is that most businesses do not understand what a joint venture is, or how to structure one, how...

What Is Joint Venture In Today’s Economy

What is a Joint Venture? A Joint Venture is defined as "a commercial enterprise undertaken jointly by two or more parties which otherwise retain their distinct identities" by the Oxford dictionary and "a ​business or ​business ​activity that two or more ​people or...